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Gibson Dunn - The Fashion Law and Business Report > Posts > UN Launches Anti-Counterfeiting Public Education Campaign
3.18.14
UN Launches Anti-Counterfeiting Public Education Campaign

The United Nations, in conjunction with partners in the corporate world, has launched a public education campaign aimed at convincing tourists not to purchase illegal items while traveling, including counterfeit goods.  The project is spearheaded by the U.N.’s World Tourism Organization, which is the agency responsible for the promotion of responsible, sustainable, and universally accessible tourism, and the U.N. Office on Drugs and Crime.  The campaign lists Marriott International and Sabre Inc. as its partners.

The campaign features a website, accessible at http://bearesponsibletraveller.org/, that provides information about the harms caused by products that are purchased by tourists all too frequently.  The website reports that “[c]ounterfeit goods generate US$ 250 billion a year for criminal and many products are neither safe nor ethically produced.”  It urges travelers to “[a]void putting your money in the hands of organized crime and purchase ethically while abroad.”  Other topics covered by the campaign include illicit cultural artifacts, products that harm wildlife and fauna or that promote human trafficking, and illegal drugs.

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